About Reverb
Our Story
Reverb was founded to meet a need in the financial services market.
Hello – we’re Reverb Media, experts in helping build intentional and valuable conversations with your clients, members, and community through top-tier content and PR. Our team has worked with the biggest names in finance, technology, and social impact. These sectors are our sweet spot and we’re embedded into their networks. Part of why we’re excellent at what we do is our strategic approach, tenacity, and creative storytelling. We focus on supporting your objectives while creating true value for your audience.
Most importantly, however, is the integrity we’ll create around your messaging and brand. We don’t just put words on paper or graphics on screen. We use your data sets, industry trends, forecasting, and depth of knowledge and context to position you ahead of your peers (that only comes from 100 years of collective experience). This is why media love us too. We have a unique relationship with editors and journalists because they know to listen when we bring them a story.
The Reverb Difference
The most experienced financial services content team in Australia.
Creating inspirational content and PR is important to us. So important, we only bring experienced business and finance journalists into our team. There are no juniors behind the scenes writing client copy – when you engage Reverb, the most experienced financial services team in the country is on your side.
We understand the landscape you operate in, your products and services, and the audiences that you want to reach. We combine technical financial services knowledge with world class writing and editing skills and a transformational approach to communications strategy honed through working with some of the biggest names in the industry.
From content strategy to writing bespoke copy for your clients, members, or the media, we’re ready to help you to engage and inspire your ideal audience.
When we’re not kicking goals for our financial services clients, our experienced not for profit team does pro bono and low bono work on projects that tackle pressing issues and provide solutions that bring real value to society.
Our Core Values
Our values are the foundation of who we are.
We worked together as a team to refine the core values that guide our approach to working with our clients and each other.
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We firmly believe in the power of a clear and focused strategy to deliver targeted communications to the right audience. By deeply understanding our clients’ values and objectives, we become embedded in the team and develop bespoke plans that deliver real change.
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We identify what needs to be done, and we make it happen. We know how to drill down on decisions that will create the best impact, and we consistently work with clients to review and optimise progress. We love working on projects that tackle pressing issues and finding solutions to bring real value to society.
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Our track record demonstrates our ability to help clients evolve their business, not just in their communications but across their entire strategic approach. The nature of our work means we provide advice to CEOs and boards, while managing stakeholders, risks, opportunities, and what needs to be done to set you apart from your competitors.
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We’re generous with our time and expertise, and we’re always willing to go the extra mile to ensure the best outcomes for our clients. Engaging in low bono and pro bono work for purposeful organisations making a social impact is built into our objectives as a business, and a team.
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Our people have world-class Quality of Experience so we can ensure the best Quality of Work for our clients, and our culture balances Quality of Life for our team alongside meaningful work.
Our Team
Experts in content & financial services
The Reverb Media team is passionate about delivering game-changing outcomes for clients. Collectively, we have decades of world-class communications and journalistic experience. Our people have worked with the biggest names in finance, technology, and social impact. This combines powerfully with deep media experience from a background of senior roles at national and international news and finance publications. We have strong relationships with business journalists, and we understand the daily needs of the newsroom. Together, we are focused on delivering smart public relations and high-quality content that is strategic, impactful and transformative.
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Founder
Keith Barrett, the owner and head of strategy at Reverb Media, has been a journalist for 25 years and an editor for more than 20. In that time, he has run newspapers and magazines in Europe and Australia and has a specific area of expertise in financial services.
He has edited The Adelaide Review in addition to the magazines Professional Planner, Investment Magazine, ASFA’s Superfunds, and Chartered Accountants Australia and New Zealand’s Charter.
His work has covered investment management, sovereign wealth, government liaison, accounting, financial advice, technology, entertainment, photography, lifestyle, food and wine, NFP, defence, business, infrastructure, events, and health.
He has won awards in both Ireland and Australia for his publications.
He has worked with some of the largest member organisations in Australia and currently provides guidance, strategic support and content creation services to large ASX-listed entities, through to small not-for-profits.
A little-known fact about Keith is that he represented Ireland at the world’s first FIFA Interactive World Cup in Earl’s Court, London, in 2004.
He was also the youngest newspaper editor in Ireland when appointed to the Galway Independent in 2001.
If he was in his happy place, he’d be standing up to his waist in the surf, fishing.
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Head of PR
Jasmine has more than a decade of experience in strategic communications, government and media relations, corporate/strategic partnerships, high-profile stakeholder management, and editorial content production.
She was previously the Public Relations Manager in Australia for UNHCR, the UN Refugee Agency, leading integrated communication and advocacy strategies to support UNHCR’s emergency campaigns and delivery of life-saving protection, raise awareness of the refugee experience, and deepen the Australian base of support.
Her expertise spans health, social impact, travel, and tech – working with esteemed clients including CSIRO, Primary Health Care, Cancer Drugs Alliance, Australian Catholic University’s Institute of Health and Ageing and Mary MacKillop’s Institute of Health Research, Foodbank NSW and ACT, Steve Irwin’s Wildlife Warriors, BaptistCare, Expedia LPS, Hotels.com, Tourism Northern Territory, Hamilton Island Tourism, Intrepid Travel, YTL Hotels, Aurora Expeditions, and Sydney FC.
Alongside Reverb, she serves as an Executive Director of Path 2 Change, a not-for-profit organisation based in the Hunter supporting those at risk of or experiencing homelessness.
She also volunteers with Northern Settlement Services, providing assistance to resettled refugees in the Newcastle region, and is a member of CommsDeclare, a group of communication professionals committed to not working with organisations that promote deception, distraction, or spin around climate science and actions.
Jasmine has a Bachelor of Communication (Distinction) from the University of Newcastle and graduated from the United Nations Association of Australia’s modular sessions from the University of Technology Sydney.
Her idea of a perfect day is 28 degrees at the beach with a book and packet of chips.
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Content Producer
Jenna is experienced in digital communications and social media management and is also a gun graphic designer.
Her role at Reverb sees her create engaging, creative, and on-brand content and copy for clients. This includes original graphics, EDMs, posters, and shareable social media campaigns. Jenna also provides regular reporting on channel performance and audience insights, including recommendations on content and strategies for future campaigns.
Jenna has a Bachelor of Visual Communication Design from the University of Newcastle, where she honed her skills in the Adobe suite – specifically Illustrator, Indesign, and Photoshop. She also has a Certificate III in Design Fundamentals from Whitehouse Institute of Design.
She spends her spare time outdoors or having fun with other creative hobbies, like painting and photography.
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Subeditor
Haki is a versatile subeditor with more than 15 years of experience across publications in finance and business communications.
His various clients and employers over the years include The Australian Financial Review, Octomedia and The Property Council of Australia. Haki's work exhibits keen attention to detail and a focus on preserving and enhancing the voice of the writer.
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Content Editor & Writer
Kate Cowling works with Reverb Media as content editor and writer. She is also an experienced journalist and commentator.
As a journalist, she reported for several media organisations and publications, including the ABC, Australian Financial Review, Sydney Morning Herald, Investment Magazine, Money Management, Super Review, Australian Doctor, Travel Weekly and B&T.
She edited Professional Planner magazine and was the news editor for AFR Smart Investor. Kate has a Bachelor of Media from Macquarie University and is currently studying psychology at the University of Sydney.
Kate has a particular interest in financial advice, general financial literacy, and women's financial independence. Outside of work, Kate enjoys running, spending time with friends and family and road trips with her dog, Lily.
Case Studies
Don’t take our word for it.
We’ve helped everyone from small NFPs to ASX listed companies to become a trusted voice in their industry and achieve media exposure. Check out some of the work we’ve done for our amazing clients below
Say goodbye to
being lost in white noise.
cookie cutter services.
shiny PR firms.
missed media opportunities.
vague ROI.
If you’re ready to transform your communications, get in touch.
E hello@reverb-media.com.au
P 0415 751 100
A 61-63 Parry Street, Newcastle West 2302